Logo and identity re-design for Good Journey, a non-profit based in NYC that seeks to create a compassionate materials economy from beginning to end, from extraction of raw materials all the way to disposal. 
For this mark, I used a hexagon because it's a naturally occurring geometric shape that often tessellates. I wanted to emphasize Good Journey's philosophy, and the idea that the earth is complex, beautiful, and interdependent with this logo, as well as modernize their visual identity. 
Back to Top